Hollywood might lastly be studying a lesson conservatives have been shouting from the roof tops.

Get woke, go broke.

Latest woke fare like “Grease: Rise of the Pink Ladies” and the “Willow” TV collection not solely obtained canceled in a flash however vanished from their respective streaming platforms. Then-HBO Max nixed the “Batgirl” movie earlier than it could possibly be launched, selecting a tax write-off over one other potential woke dud.

Netflix deep-sized Meghan Markle’s animated “Pearl,” the “adventures of a 12-year-old girl, who is inspired by influential women from history,” earlier than it may attain the streaming platform.

And that doesn’t embody how woke has broken enduring manufacturers like Pixar, “Star Wars,” “Indiana Jones” and the “Terminator” saga. (To not point out Disney, Inc.)

The group behind “Barbie” are paying consideration.

Mattel, the mega-two firm behind the enduring doll, saved a pointy eye out whereas the Margot Robbie characteristic went by manufacturing. The corporate fits don’t need the movie’s probably progressive leanings to dominate the information cycle.

Not but, at the least. Wait till they rely the opening weekend grosses, which could possibly be sizable primarily based on early predictions.

Robbie Brenner, Mattel Movies’ first-ever govt producer and “the architect of its cinematic universe,” in response to Time, mentioned that the Greta Gerwig-directed movie (which she co-wrote with accomplice Noah Baumbach) was “not a feminist movie.” It was reportedly a “sentiment echoed by other Mattel executives,” in response to reporter Eliana Dockterman, and one which appeared to catch caught Robbie off guard when broached.

Robbie, who additionally serves as a producer on the movie, gave a solution most politicians could be proud to name their very own on the subject.

“Who said that?” she reportedly requested, earlier than expounding on, in her opinion, whether or not the movie could possibly be labeled feminist. “It’s not that it is, or it isn’t. It’s a movie. It’s a movie that’s got so much in it.”


Amy Schumer, initially hooked up to play the title character, left the challenge over inventive variations. So did ace scribe Diablo Cody, who just lately shared why she departed the manufacturing.

“I didn’t really have the freedom then to write something that was faithful to the iconography; they wanted a girl-boss feminist twist on Barbie, and I couldn’t figure it out because that’s not what Barbie is.”

In the meantime, the actors are very happy to push the movie’s probably woke components, disinterested in the way it may influence the film’s backside line.

But the movie’s advertising and marketing machine isn’t selling its feminist bona fides. The film’s trailers give attention to vogue, enjoyable, giddy interactions and humor.

The film’s aggressively numerous solid is a big a part of the advertising and marketing efforts, however the stars are largely sticking to the apolitical script.


Whereas the “Indiana Jones and the Dial of Destiny” trailer mocked capitalism, the “Barbie” sneak peeks preserve the story, and the messaging, a thriller.

It’s not laborious to learn between the strains. Director/co-screenwriter Greta Gerwig usually makes use of her work to discover gender points, from “Lady Bird” to “Little Women.” The early previews counsel she did it once more.

None of this shares if the film is sweet, dangerous or detached. We’ll have to attend till July 21 to search out out.

But the message self-discipline for “Barbie’s” advertising and marketing group has been nothing wanting excellent. Most potential film goers received’t learn the quotes from Ferrell, Gerwig or Nef. They’ll be too busy sharing the lovable clips and frothy trailers on social media.

If “Barbie” is the primary woke blockbuster, it’ll be partly because of a bait-and-switch press push.