Jeezy has made a profession out of offering “thug motivation” via his pioneering entice anthems, and now the Atlanta rap legend is serving up his signature model of avenue knowledge via a special medium: his very first guide.
Introduced on Tuesday (June 13), Adversity For Sale: Ya Gotta Consider finds Jeezy sharing life classes geared toward serving to readers discover success, cope with setbacks and keep away from among the errors that he’s made all through his personal journey to wealth and stardom.
The guide attracts on the mogul’s robust upbringing and early days hustling, in addition to his trailblazing profession in music from an unbiased mixtape artist to a Grammy-winning, multi-platinum rap star and report label proprietor.
“Jeezy will use parts of his story to illustrate some rules and principles he’s used to get him through his darkest days and kept him going, even when it felt impossible to go any further and the odds stacked against him felt insurmountable,” reads a press launch. “Through this book, his goal is to give everyone from the block to the boardroom a message of hope to get through their days.”
“This is for all my day ones and everybody that’s been down with me since the beginning,” Jeezy wrote on Instagram. “This is the greatest story never told. In this motivational memoir, I use parts of my life story, every step, every mishap, every up and down that I’ve gone through to get to this point in my life to motivate the hustlers, entrepreneurs, and believers.”
Adversity For Sale: Ya Gotta Consider hits cabinets on August 8 by way of HarperCollins Management. Pre-orders can be found right here.
Jeezy is simply the most recent rapper to pivot into the world of publishing following the likes of JAY-Z (Decoded), 50 Cent (Hustle More durable, Hustle Smarter), Rick Ross (The Excellent Day to Boss Up), Fats Joe (The E-book of Jose) and RZA (The Tao of Wu).
Whereas his upcoming guide sees him branching out creatively and increasing his already multi-faceted enterprise empire, the CTE boss stays a robust presence on the mic.
Jeezy & High quality Management’s Coach Ok Squash Beef At ‘Thug Motivation’ Symphony Corridor Live performance
Final October, he reunited with Gangsta Grillz common DJ Drama to launch Snofall, a hefty, hard-hitting album boasting appearances from Lil Durk, EST Gee and 42 Dugg.
The venture earned a 4 out of 5 rating from HipHopDX, with author Riley Wallace hailing it as “a grand return to form, where Jeezy sounds refreshed and hungry.”
The ATL veteran continued to combine the brand new with the nostalgic in April when he joined Kodak Black on the remix to Boosie Badazz’s “Rocketman,” which served as a tribute to the late TakeOff.
“I see my n-gga layin’ stiff and I ain’t shed a tear/ Done lost 12 of my partners in a half a year/ The other day, I lost my n-gga, plus my auntie sick/ Them n-ggas killed my n-gga, robbed him for a half a brick,” Jeezy rapped on the mournful music.